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The 2008 Olympic Emblem
With inspiration from the traditional Chinese art form – calligraphic art, the character “Jing” (the latter of the city’s name) is developed into the form of a dancing human being, reflecting the ideal of a “New Olympics”. The words “Beijing 2008″ also resembles the vivid shapes of Chinese
characters in handwriting, voicing in concise strokes of the countless feelings Chinese people possess towards the Olympics.
As people ponder on the rich connotations and charms of these Chinese characters, a “New Beijing” has thus been brought forward.
Beauty
“Dancing Beijing” is a favorite color of the Chinese people. The color “red” is intensively used in the emblem, hushing the passion up to a new level. It carries Chinese people’s longing for luck and happiness and their explanation of life.
Red is the color of the Sun and the Holy Fire, representing life and a new beginning. Red is mind at ease, symbol of vitality, and China’s blessing and invitation to the world.
Hero
“Dancing Beijing” calls upon heroes. Olympic Games functions as the stage where heroes are made known, miracles created and glories earned, and where every participant constitutes an indispensable part of the occasion.
The powerful and dynamic design of the emblem is a life poem written by all participants with their passion, affections, and enthusiasm. It is an oath every participant takes to contribute power and wisdom to the Olympics.
The emblem cheers for arts and for the Olympic heroes, who pass down the essence of the Olympic Spirit, which well connects sports and cultures.
Spirit
“Dancing Beijing” extends the totem of the Chinese nation. The form of a running human being stands for the beauty and magnificence of life. Its graceful curves are like the body of a wriggling dragon, relating the past and future of one same civilization; they are like rivers, carrying the
century-old history and the nation’s pride; they are like veins, pulsing with vitality of life.
The intrinsic values of sports – athlete-centered and people-oriented – are well defined and upgraded in an artistic way in “the dance of Beijing.” We sing if words fail to explain it all, and we dance if the singing does not explicitly tell the meaning.
Vigorous Beijing is looking forward to the celebration in 2008 and the Olympics wait all mankind to dance together.
Invitation
“Dancing Beijing” is a kind invitation. The open arms in the emblem say that China is opening its arms to welcome the rest of the world to join the Olympics, a celebration of “peace, friendship and progress of mankind.”
“Is it not a joy to have friends come from afar ” The idiom portraits the feelings of friendly and hospitable Chinese people and expresses the sincerity of the city.
Come to Beijing, take a good look at the historical heritages of China’s Capital city, and feel the pulse of the country’s modernization;
Come, share every piece of its joy, and experience the vigor of the country;
Come, and let us together weave a peaceful and wonderful dream.
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